Nostalgic Finds: Remembering Iconic Objects from the 1970s

By Jack Ripley | April 19, 2024

A Pliable Superhero: Stretch Armstrong

The 1970s was a decade defined by a blend of aesthetics, functionality, and fun, reflected in an array of iconic items. From the sleek and stylish pendant lights casting a warm glow over living spaces to the plush comfort of shag carpets underfoot, the era brought forth a unique fusion of design and practicality. Bell bottoms swayed with the rhythm of disco beats, while platform shoes elevated fashion to new heights. Each of these items not only added a touch of style to everyday life but also reflected the era's bold experimentation with self-expression. 


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Stretch Armstrong featured a muscular, superhero-like figure made of a stretchy, gel-filled material that allowed it to be pulled, twisted, and contorted into various shapes and sizes. The toy's pliable and elastic nature made it a hit with kids and encouraged hands-on play and imaginative manipulation. Children delighted in stretching Stretch Armstrong to its limits, marveling at its ability to return to its original form after being stretched and pulled.

Plus, Stretch Armstrong's larger-than-life physique and superhero persona tapped into the cultural fascination with strength, resilience, and heroism prevalent in the 1970s. Its bold design and larger-than-life presence made it a visually striking and attention-grabbing toy that stood out on store shelves and in playrooms. The Stretch Armstrong toy sold for $11.49.

Platforms, the Ultimate Party Shoe

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Characterized by thick, elevated soles, platform shoes became synonymous with disco glamour and avant-garde style. The towering heels, often decorated with different colors, glitter, and embellishments, added height and drama to outfits, making a bold statement on the dance floor and beyond. Their exaggerated proportions reflected the era's penchant for excess and theatricality, embodying a spirit of rebellion and self-expression. Platform shoes were also called "the party shoe," as many people wore the shoes to attract attention from onlookers.

Platforms also became a symbol of empowerment and liberation for many women, offering a sense of confidence and empowerment as they strutted their stuff in these towering shoes. The platform trend transcended gender boundaries, with men also embracing the bold and flamboyant styles of the era.