Nostalgic Finds: Remembering Iconic Objects from the 1970s

By Jack Ripley | March 8, 2024

"Star Wars" Action Figures: Toys From a Galaxy Far, Far Away

The 1970s was a decade defined by a blend of aesthetics, functionality, and fun, reflected in an array of iconic items. From the sleek and stylish pendant lights casting a warm glow over living spaces to the plush comfort of shag carpets underfoot, the era brought forth a unique fusion of design and practicality. Bell bottoms swayed with the rhythm of disco beats, while platform shoes elevated fashion to new heights. Each of these items not only added a touch of style to everyday life but also reflected the era's bold experimentation with self-expression. 

 

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The "Star Wars" action figures of the 1970s were based on characters from George Lucas's "Star Wars" movie. The action figures brought the galaxy far, far away into the hands of fans, sparking imaginations and igniting a passion for collecting. "Star Wars," which was made in 1977, was the first film to license toys and make a profit. In fact, the profits from the action figures would allow George Lucas to make two additional "Star Wars" films.

One of the most interesting aspects of "Star Wars" action figures was their attention to detail and craftsmanship. Each figure was meticulously sculpted and painted to resemble its on-screen counterpart, capturing the essence of iconic characters like Luke Skywalker, Princess Leia, and Darth Vader with remarkable accuracy. The company Kenner released over 100 action figures from 1977 to 1985.

A Pliable Superhero: Stretch Armstrong

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Stretch Armstrong featured a muscular, superhero-like figure made of a stretchy, gel-filled material that allowed it to be pulled, twisted, and contorted into various shapes and sizes. The toy's pliable and elastic nature made it a hit with kids and encouraged hands-on play and imaginative manipulation. Children delighted in stretching Stretch Armstrong to its limits, marveling at its ability to return to its original form after being stretched and pulled.

Plus, Stretch Armstrong's larger-than-life physique and superhero persona tapped into the cultural fascination with strength, resilience, and heroism prevalent in the 1970s. Its bold design and larger-than-life presence made it a visually striking and attention-grabbing toy that stood out on store shelves and in playrooms. The Stretch Armstrong toy sold for $11.49.