Nike Under Fire After 'Outrageous' Women's US Olympics Uniforms Are Unveiled

By Bo Beard | April 21, 2024

A significant role

The introduction of terms such as "strippers," "patriarchy," and "outrageous" regarding the new U.S. Olympic women's track and field uniforms have the potential to reshape perceptions of Olympic track and field.

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However, critics argue that this shift is not favorable. According to CBS Sports, Nike Vice President of Apparel Innovation Janett Nichol emphasized that apparel will play a significant role in the 2024 Olympics.

The Paris games

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She described the Paris games as a pivotal moment for clothing. Some individuals are concerned that the emphasis on apparel could outshine the actual Olympic competitions.