Here's Why People Are Boycotting Pepsi

By Olivia Smith | May 3, 2024

Price increases

PepsiCo, a prominent player in the food and beverage industry, faced a significant downturn in its North American sales, experiencing a notable decline of approximately 3.5% in the final quarter of 2023. 
 

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via PepsiCo

During an earnings call, PepsiCo CEO Ramon Laguarta openly acknowledged the negative impact of price increases on the company's performance, highlighting a slowdown in sales across both food and beverage categories.
 

Diverse challenges

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via FOX 32 Chicago

Laguarta's acknowledgment underscores the diverse challenges faced by PepsiCo in a dynamic market setting characterized by shifting consumer preferences, economic uncertainties, and operational disruptions.